One of the great ways to add an impressive style to a logo is to use Negative Space. Negative Space refers to the “white space”, or “paper color” that shows through a design. Negative Space creates an interesting visual effect. It adds a subtle 3rd dimension, giving depth and a layered look to the logo. It is much more interesting to the eye than just a “positive” only object.
By breaking up areas of solid color with negative, or white spaces a designer can ‘hide’ images, outline typography or create the illusion of shapes and objects.
